Chappell Studio Current Projects

E-commerce Site Management

Currently, I am managing an e-commerce website for a high-end carbon fiber paddle company, FastPaddler.  I developed the site using WordPress and Woocommerce and manage all order processing and website issues.  With a focus on search, we are now able to get the perfect paddle into an athletes hands in two days,  a dramatic change for the national team and serious recreational athletes in the USA.  I also provide photography for products.  With analytics data and a focus on search results, we have climbed to the top of queries for customers looking to buy our products.

Website Design, Content and Social Media

I  develop websites for clients in  WordPress, Squarespace, Shopify,  or custom coded responsive sites.  I tend to work with customers who require assistance on the technical and implementation side, from selecting a platform to creating content.   Design projects often involve photography and photo editing.

Content – yes, I can help you create content for your site.  From a blog idea spreadsheet to learning your brand message and creating compelling content in your voice.  Social media will be incorporated into your site and we’ll make sure we select social channels that work for you.

Search Engine Optimization

I got my start in website design by working with under-performing websites for boutique businesses.  I specialize in working directly with principals in helping align their business strategy with an optimized website.  Often I find that a customer is only getting visits from people who already know their name, I work to broaden that traffic.  Currently working on AdWords and e-commerce analytics.


Future Software Projects

I’m designing an app, stay tuned!


If I can be of assistance please call 508.475.9327 or send an email.