Vintage Designs Brought Back to Life, Hand-screening at Griswold

My client, Griswold Textile, is a hand-screening fabric mill in Rhode Island.  Griswold’s long history in textile manufacturing means they have some treasures from the past in the building.  The Fabric company Duralee discovered the antique screens of Griffin and Bailey and decided to revitalize the designs.  Here is their story…

PLAY VIDEO

Get a sneak peak behind the making of Bailey & Griffin’s debut collection with Robin Gordon, VP of marketing and advertising for Duralee; Anne Hahn, interior designer and consultant for Duralee; and Jack Wilson, Manager at Griswold Printworks in Westerly, Rhode Island.

Hand Printed Fabric Blog

Using the WordPress Default Themes, Twenty Seventeen

Each year WordPress develops a new, default, theme to incorporate new ideas on site layout, use, and features. The Twenty Seventeen theme represents a focus on creating company websites in addition to a blogging platform.

Twenty Seventeen brings your site to life with header video and immersive featured images. With a focus on business sites, it features multiple sections on the front page as well as widgets, navigation and social menus, a logo, and more. Personalize its asymmetrical grid with a custom color scheme and showcase your multimedia content with post formats. The default theme for 2017 works great in many languages, for any abilities, and on any device.

The theme is spaciously laid out, it’s very modern but might be too sparse for some designs. There is so much white space that there are a lot of customizations for reducing white space by reducing padding, increasing font size, adding full-width pages.

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Is all your traffic from customers who already know your name?

While the TV show “Cheers” has a nice phrase in their theme song, “Where everybody knows your name”, this is not always desirable in website traffic.  Often a website only receives brand name visits, visits from customers who already know the name.

Griswold's new blog

 

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Welcome to FastPaddler Site

FastPaddler is a new e-commerce site for a company selling high-end composite paddles from Braca-Sport Corporation and surfskis and  ICF kayaks from Nelo Kayaks.  The site uses the popular Woocommerce plugin to operate an online store. Products pages are customized for a large variety of products options, making ordering simple for customers and easy to process on the backend.

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Wix Site for Medical Company

A responsive website for a medical company provides up-to-date information on clinical results, applications, and support.  Wix’s responsive version is slightly different than other platforms.  It allows you to view your page in mobile and remove items that you prefer not to show.  If you make a mistake you can refresh the page and redo as you wish.  It’s not quite as responsive as Squarespace, where layouts are designed from mobile out to a larger screen, but it does provide customization. On Squarespace, you would need to suppress elements with CSS to hide them on your mobile version.  Easy to do if you know basic CSS but not obvious to the typical user.

Thermedical Website

The different screen versions:

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10 Great Google Fonts Combos to Copy | Design Shack

The average man considers which flavor of Doritos will taste good with his Heineken. The sophisticated man considers which cheese will pair well with his choice of wine. The designer of course considers which two fonts will look great on the same page. Today we’re going to use the Google Font API as a playground […]

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Searching for the Perfect Brand Name

I recently started a new project and needed a domain name and matching social media channels.  This particular project revolves around images so Instagram was the most critical social stream.  My top pick for a domain name (bostonkeyword.com) was available, fantastic. I went to Instagram to check my name and a tween was using the name for his collection of 5 Bruins game photos. I could try to buy his twitter handle but this was a low budget operation and tweens are probably wily social media negotiators. Back to the drawing board, but this time I used a tool to do the checking for me, this is one of the many I found:

namecheckr.com – Social and Domain Name Availability Search For Brand Professionals

name-checker
It seems very accurate but I would use it as a first pass and then go manually check the actual social channels that are critical to your success. It’s also a good idea to make sure you haven’t inadvertently selected a name or hashtag that has negative content associated with it.  Search for both @theNewName  and #theNewName on all channels.

 

It’s Like a Graphic Designer in Your Pocket

The Word Swag App – Cool Text on Your Photos

Definitely, take a look at this app on your iPhone or Android. Here are the features as described on the website.  From the site

EXCLUSIVE TYPOMATIC™ ENGINE

Now you can create beautiful custom text layouts that would normally take minutes – or even hours – with just a tap.

GET INSPIRED

Hundreds of quotes, thoughts, and jokes so you’re never at a loss for words.

IT’S LIKE A GRAPHIC DESIGNER IN YOUR POCKET

Who doesn’t want a graphic designer in their pocket?

Source: Word Swag App – Generate Cool Text, Words & Quotes on Your Photos