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Local Search

Is all your traffic from customers who already know your name?

While the TV show “Cheers” has a nice phrase in their theme song, “Where everybody knows your name”, this is not always desirable in website traffic.  Often a website only receives brand name visits, visits from customers who already know the name.

Posted on April 3, 2018December 7, 2019 by Leslie
Posted in Local Search, Search OptimizedTagged google, serp, services

Bringing in Steady Stream of New Clients

This is what we like to see! A year later this client has a nice stream of organic search results and is topping the list for the two main service components he offers. 2014 Orange 2015 Blue So many important metrics, new visitors, bounce rate, conversion, all taken into account when […]

Posted on October 28, 2015October 1, 2020 by Leslie
Posted in Local Search, Search OptimizedTagged analytics, Search Engine Marketing

What is Local Search?

If you want to be found locally you need to pay attention to the local search ecosystem.  It sounds simple but as this map below demonstrates it can be a bit complicated.  Google geographic search results are powered by local search and that means determining which of these paths are […]

Posted on March 25, 2014January 14, 2019 by Leslie
Posted in Local SearchLeave a comment

NAP – name, address, phone number – keep’em consistent!

Consistency is the name of the game for Google. Any references to your company should follow an exact pattern for Name, Address, Phone. Even abbreviated terms should be consistent for example using LLC every time or Road vs Rd. Before beginning any SEO projects make sure you have finalized your […]

Posted on June 25, 2013October 1, 2020 by Leslie
Posted in Local Search, Search OptimizedLeave a comment
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