Is your Site Responsive?

Fabric Manufacturer

So Many Devices

IPhone 6, Kindle Fire table, Android phone – sites need to look great on all devices. Are you curious how your site measures up? Use this handy link to see how responsive your site is on multiple devices Test my Site. Responsive designed sites are fluidly designed, they will work on almost every device as they are designed to respond to window sizes in a flexible way. Odds are your site can be easily adapted for a more responsive performance.

WordPress and Mobile Design

Most new WordPress themes are responsive, or mobile-friendly. If you are purchasing a new theme make sure that this feature is included and check the theme demo from your phone to be sure. I’ve found that more popular themes have included responsive features in their updates. For older themes or theme that have been abandoned by their developer there are several options. You can add a plugin that incorporates mobile or add some custom css code for smaller devices. The best option would be to upgrade to a new theme as it probably means your theme is outdated and unsupported and thus not only stale but a possible security risk too.

GOOGLE and Mobile Search

Beginning on April 21st, Google will assess sites responsiveness and give higher visibility for mobile-friendly sites in search results from phones. They have provided this link to test your site and suggest ways to improve your mobile-friendly performance.
Google Mobile Friendly Test

Surfskiers Love Their Classifieds!

SurfSkiRacing is a collaborative site for which I provided the WordPress expertise and a focus on search visibility.  The aim of the site is to promote the sport of surfski kayaking.  As an avid surfskier myself, I really enjoy both coding and reading the content.  Planning a recent redesign for the site and selecting and customizing our new theme was great fun.

Continue reading “Surfskiers Love Their Classifieds!”

Beautifully crafted timelines that are easy, and intuitive to use.

Looking for a way to add a timeline to your site?

Timeline JS provides a robust solution to presenting time-based information.

It works best with a story arc, a narrative that leads the viewer through a connected plot. Adding small events that lead up to the main events help keep the flow of the story feeling natural and readable.

Timeline JS – Beautifully crafted timelines that are easy, and intuitive to use..

10 Crucial Elements for Any Website Design | Design Shack

White Space

Modern design is becoming cleaner and simpler all the time.  Leaving empty space around elements is an important aspect of design for a clean, clear site.
Navigation – The user always needs to have clear indications of how to travel around your site.  The main navigation should look the same on every page and be in the same location for easy access.

About Us

Google analytics confirms that the About Us page receives a lot of attention from visitors.  Don’t leave out this critical information for visitors who really want to know who they are dealing with.


Curious people want to know where you are, these pages provide a consistent place for visitors to get directions and other contact info. Nobody likes searching for your contact info so hand it over on a platter – the contact page.

Call to Action

The latest buzzword for sites but what does it mean? In simple terms, it just means making sure that you define what it is you want the user to do and then help them achieve that action. If you are hoping they will call your business then ask them to do so and provide the phone number or an auto-call function. Many companies with online services have clear content leading to a big, bold “SIGNUP” or “TRY FOR FREE” type of Call to Action. Sophisticated businesses may have a less obvious action to encourage but still benefit from thinking out the process.

Read more…Design Shack Detailed Article

Good User Interface for Internet Marketing

Good user interface is an art.  Creating an effective and rich message that is also clear and concise will enhance your visitors experience and facilitate completion of Calls-to-Action.  This interactive and visual site gives beautiful examples of how to arrange and deliver your message for optimal conversion and minimal frustration.

Here is the site GoodUI.

We would be happy to implement any of these ideas for your site. When I am thinking about a new page I often visit this site to help simplify exactly what it is I want to accomplish and what are some ways to do so.

By the way this large screen, scrollable content is becoming very popular for sites like this one that delivers a whopping amount of information that is very focused.  It provides a great format for holding attention and minimizing distractions.  While first-time visitors may find the experience unique and informative multi-time visitors can get frustrated by a long forced scroll. Anchoring each segment with an easy way to navigate makes it work very well.

This format can also be used for complex sites but the effect of a “one page” site on search visibility is probably pretty negative.