Website Design & Support
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Designing your site with WordPress

How to Develop a WordPress Site

wordpress-logoWordPress is a world class CMS.  WordPress consists of an open source set of files that allows you to edit and display your content with ease.  WordPress uses a theme to display your content and themes are easy to swap.  There are many reasons why you should use WordPress.    WordPress sites are designed to be dynamic with relevant and up-to-date pages and blogs.  It’s possible for us to train you to maintain your own site or we can provide those services for you.

Using a WP off-the-shelf theme means we provide the client with several theme selections and the client approves one design.  This means the client has seen the theme demo and would like their site to look similar to the demo.  This is different from a custom project and therefore we are limited to features built into the theme.  We would make minor CSS customizations to the theme to achieve alignment with company logos, unique elements, etc.  The benefit to a client is substantial cost savings compared to custom design.  We will then fill the empty theme with the clients content and the client gets a great site using their approved theme.

The steps to create a WordPress site from a purchased theme:

plan-contentPlan your site

As a team, we will begin planning your site layout on paper, define pages, chart main ideas, goals, how to convert visitors to customers, search ideas.  We’ll develop a color palette and a design guide.  You’ll need a logo, domain name, and possibly a marketing plan for your brand.

select-themeSelect a WordPress theme

You select your theme from the choices we provide.  There are thousands of WordPress themes, most costing around $70 or less.  We’ll send a few for you to review based on your preferences.  The theme is the design, which WordPress then uses to display your site content.

setup-site,jpgSetup a site

You may already own a domain and hosting with your current site, no problem we’ll setup a development site. If you are setting up a new site you’ll need a domain name.

 Additional Option:
Hire us to setup your new account

enter-contentFill the site with content

You provide us with your written content and your images.  We enter it all for you and format it within the theme.  We will always correct spelling and suggest edits for clarity.

Additional Option:
Stock image search, writing content, photography

primary_data_providersOptional SEO step

SEO refers to search engine optimization, the process of making a site show up higher in searches.  Some companies use Adwords, some use social media, there are many options.

Additional Option:
Hire us for additional SEO

customize

Customize your look

Your business is unique, we want your site to look unique as well so we’ll add custom changes.  We may change CSS to reflect your colors, do some basic graphic design for sidebars and landing pages.  Your professional photos also help bring a personalized look.

desktop-wireframeReview and revise

A chance to see all your content in action and revise, we will make these revisions for you.

Additional Option:
Training on WordPress editing

SurfSki RacingQuality checks

Technical checks to make sure your site performs correctly and looks great on modern browsers and devices.  All sites must be responsive so they look great on all size screens.  Check all links, make sure images are labeled correctly etc.

securitySecurity from hacking

All websites are susceptible to hackers and WordPress is no exception.  The ability to sign-in and load up new software is appealing to hackers.  We’ll keep hackers at bay, clean up hacked sites and help take down Google warnings should an event occur.

fireworks-live-site
Now your site is “Live”. Nice work!

Visitors to your site like to see up-to-date information and WordPress also needs some maintenance.  Now that your site is active you may want to learn to do some of these items or you can hire us to do any of them for you!

landing-pageAdd  fresh content

Add your new blog posts, update your pages and products,  all important tasks to keep your new site relevant and interesting.

Additional Option:
We can provide WordPress training or editing services

create-posts

Update theme and plugins with new versions

The main WordPress software, your theme, and the plugins (functionality) are constantly being improved for new features and better security.  About once a quarter someone needs to check in and perform updates.

Additional Option:
Hire us to maintain your site

select-theme

When it comes time to redesign

You’re in luck, you picked WordPress so you can just try out a new theme, don’t like it, just swap back to your old one.  It’ll take some work to adapt a new theme but your pages and posts are all there, ready to follow you to your next design.

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We are located in the Boston Metro area, we'll come to your location or have virtual meets and utilize cloud services. A few of our favorites:
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Contact

Contact Leslie at:

 508.475.9327
chappellstudio@gmail.com