If you want to be found locally you need to pay attention to the local search ecosystem. It sounds simple but as this map below demonstrates it can be a bit complicated. Google geographic search results are powered by local search and that means determining which of these paths are important for your segment. In developing a search optimized site one of our goals is to utilize this environment- the local search ecosystem – as effectively as possible. We begin with the foundations and then incrementally build a robust and consistent network of feeder sources for your site.