What is Local Search?

If you want to be found locally you need to pay attention to the local search ecosystem.  It sounds simple but as this map below demonstrates it can be a bit complicated.  Google geographic search results are powered by local search and that means determining which of these paths are important for your segment.  In developing a search optimized site one of our goals is to utilize this environment- the local search ecosystem – as effectively as possible. We begin with the foundations and then incrementally build a robust and consistent network of feeder sources for your site.

Copyright David Mihm Director of Local Search Strategy – Product Team - MOZ
Copyright David Mihm
Director of Local Search Strategy – Product Team

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