If you want to be found locally you need to pay attention to the local search ecosystem.  It sounds simple but as this map below demonstrates it can be a bit complicated.  Google geographic search results are powered by local search and that means determining which of these paths are important for your segment.  In developing a search optimized site one of our goals is to utilize this environment- the local search ecosystem – as effectively as possible. We begin with the foundations and then incrementally build a robust and consistent network of feeder sources for your site.

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Copyright David Mihm Director of Local Search Strategy – Product Team - MOZ
Copyright David Mihm
Director of Local Search Strategy – Product Team
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