NAP – name, address, phone number – keep’em consistent!

Consistency is the name of the game for Google. Any references to your company should follow an exact pattern for Name, Address, Phone. Even abbreviated terms should be consistent for example using LLC every time or Road vs Rd. Before beginning any SEO projects make sure you have finalized your NAP and then use it exactly as decided for both on-site and off-site listings, links and directories.

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