FastPaddler is a new e-commerce site for a company selling high-end composite paddles from Braca-Sport Corporation and surf skis and ICF kayaks from Nelo Kayaks. The site uses the popular Woocommerce plugin to operate an online store. Products pages are customized for a large variety of products options, making ordering simple for customers and easy to process on the backend.
Here is how our single product page looks in Woocommerce. Products have many variations, tracked in a spreadsheet and presented as options to build a paddle. Visit FastPaddler.com to see the site in action.
I developed and manage the site and oversee the e-commerce action.
I also use my Braca-sport XI paddles and a sleek Nelo 550 in local races.