FastPaddler is a new e-commerce site for the company my husband and I operate. We sell high-end composite paddles from Braca-Sport Corporation. The site uses the popular Woocommerce plugin to operate an online store. Products pages are customized for a large variety of product options, making ordering simple for customers and easy to process on the backend.
Here is how our single product page looks in Woocommerce. Products have many variations presented as options to build a paddle. Visit FastPaddler.com to see the site in action.
Our products are slightly complex, building a paddle means selecting from several options that also affect the price. The Custom Fields plugin has been invaluable for letting us add all the different configurations represented in our inventory. Many of our customers prefer to contact us for assistance in making a decision on products so we make sure that option is clearly presented. This is much more common across websites than I expected, several of my clients with option-heavy products have the same experience.
